Top Medical Spa Ad Examples to Boost Your Brand in 2025

Social media is one of the most powerful tools for attracting new clients to your med spa - but only if you use it the right way.

We’ve worked with countless med spas, and we can tell you that platforms like Instagram, Facebook, and TikTok can completely transform your brand’s visibility. Let’s go over some tried-and-true strategies to help you stand out in 2025.

Show Off Your Services With Instagram Reels

Instagram Reels are a game-changer for med spas. Short, engaging videos showcasing treatments like Botox or laser hair removal grab attention instantly.

The secret? Keep it quick, visually appealing, and use trending sounds and hashtags to increase reach. We’ve seen Reels help small med spas gain thousands of views and attract new clients in no time.

💡 Example: Post a 30-second Reel showing how quick and painless a Botox treatment is. Add a trending song, behind-the-scenes footage, and hashtags like #MedSpa #BotoxResults to maximize visibility.

Boost Engagement With Facebook Contests & Giveaways

Facebook contests are one of the easiest ways to increase engagement and attract new clients. People love free treatments, and a simple giveaway can dramatically expand your reach.

The key is to make participation easy - like tagging a friend or sharing a post - and to offer a prize that excites your audience. We’ve seen med spas gain hundreds of new followers overnight just by giving away a facial or a skincare bundle.

💡 Example: Run a “Tag a Friend” contest where one lucky winner gets a free facial. This not only spreads brand awareness but also gets people talking about your services.

These strategies work best when applied consistently. Keep showing up, engaging with your target audience, and creating content that makes people want to book with you. Trust us, it works.

Collaborating with TikTok Influencers

Partnering with local TikTok influencers allows you to tap into new demographics and create authentic content that resonates with the platform's community.

Influencers can showcase your spa services in a relatable manner, enhancing credibility and attracting their followers to your med spa.​

💡Example: An influencer sharing their experience with a skincare treatment at your spa, highlighting the process and results in a TikTok video.​

2. Pay-Per-Click (PPC) Advertising

PPC advertising is one of the fastest ways to get your med spa in front of the right people at the right time. When done right, Google Ads and retargeting campaigns can bring in a steady stream of new clients and boost bookings.

Let’s go over how to make the most of them.

Use Google Ads for Targeted Reach

Google Ads let you show up exactly when potential clients are searching for med spa services. The key is writing compelling ad campaigns with a strong call to action and using geo-targeting to reach local clients.

We’ve seen med spas dramatically increase their bookings just by refining their ad targeting and messaging.

💡 Example: Run a med spa ad with the headline "Experience Rejuvenation at [Your Spa Name] – Book Your Appointment Today!" targeting users within a 10-mile radius for maximum relevance.

Bring Clients Back with Retargeting Campaigns

Not everyone books on their first visit to your website—that’s where retargeting comes in. By showing personalized ads to people who’ve already checked out your services, you stay top-of-mind and encourage them to come back and book.

We’ve seen this strategy work wonders, especially for high-value treatments like laser facials and body contouring.

💡 Example: Display ads featuring the specific services a user viewed on your site, reminding them to schedule an appointment before they miss out.

When combined, Google Ads and retargeting create a powerful system for driving traffic and converting new leads. The trick is optimizing your ad spend and refining your strategy over time to get the best results.

3. Content Marketing Initiatives

Great content does more than just fill up your website—it educates potential clients, builds trust, and strengthens your brand’s credibility.

Blog posts, video testimonials, and success stories can help you connect with your audience and turn curious visitors into loyal clients.

Educate & Attract with Blog Posts

Informative blog posts answer common client questions and position your med spa as an industry expert. When optimized for SEO, they help your site rank higher on Google, bringing in organic traffic and potential bookings.

We’ve seen med spas generate consistent leads just by sharing valuable content regularly.

💡 Example: A blog post titled "Top 5 Benefits of Laser Hair Removal" that educates readers while subtly promoting your services.

Build Credibility with Video Testimonials & Success Stories

Seeing real client experiences makes a huge impact. Video testimonials and success stories help potential clients visualize the results they can achieve, making them more likely to book. Sharing these videos on your website, social media, and emails increases exposure and builds trust.

💡 Example: A client sharing their journey with a skincare regimen, featuring before-and-after visuals to highlight their transformation.

Consistently creating and sharing valuable content keeps your med spa top of mind, builds authority, and turns online visitors into real-life clients. Content marketing isn’t just about words, it’s about connection.

4. Email Marketing Campaigns

Want to keep your clients engaged and coming back for more? Email and text marketing are game changers for med spas.



By using personalized quizzes and VIP text clubs, you can make clients feel special while boosting your bookings.

Make It Personal with Skincare Quizzes

People love a little personal touch! Skincare quizzes are a fun way to get potential clients involved while helping them find the right treatments. Plus, when you send them customized recommendations based on their results, they’re way more likely to book an appointment.

We’ve seen med spas get tons of new bookings just by adding a simple quiz to their emails!

💡 Example: Send an email inviting clients to take a "Find Your Perfect Skincare Treatment" quiz, then follow up with tailored treatment suggestions.

VIP Text Clubs = More Bookings & Happy Clients

Everyone loves feeling like a VIP, and a text club is a great way to make that happen. Sending exclusive deals, early access to new treatments, or last-minute appointment openings keeps clients engaged and encourages repeat visits. We’ve seen med spas grow loyal client bases just by offering small perks through SMS!

💡 Example: Text VIP members an exclusive offer: "Enjoy 20% off your next facial – Book now!"

Email and text marketing aren’t just about promotions, they’re about building relationships. Make your clients feel valued, and they’ll keep coming back!

5. Local Community Engagement

Want more people to know about your med spa? Get involved in your community! Connecting with local businesses and sponsoring events helps build trust, increase brand awareness, and bring in new clients.



Team Up with Local Businesses

Partnering with complementary businesses like yoga studios, gyms, or wellness centers—is a smart way to reach new clients. By offering joint promotions or hosting events together, you can introduce your services to people already interested in self-care.

We’ve seen med spas grow their client base just by teaming up with the right local partners!

💡 Example: Partner with a yoga studio to offer a "Wellness & Rejuvenation Package" that includes yoga sessions and spa treatments at a special rate.

Sponsor Local Events & Get Your Name Out There

Sponsoring or participating in local events is a great way to connect with potential clients face-to-face. Set up a booth, offer free mini-treatments, or give out exclusive discounts to event attendees. It’s a simple way to build trust and get people interested in your services.

💡 Example: Set up a booth at a health fair offering complimentary skin analyses, giving attendees a firsthand experience of your expertise.

Being active in your community isn’t just great marketing, it also shows that you care. And when people trust your brand, they’re much more likely to book with you!

6. Website Optimization

Your website is often the first impression potential clients get of your med spa, so you have to make it count! A well-optimized site should be easy to navigate, showcase your best results, and make booking effortless.

Make Booking Simple with Online Scheduling

If clients can’t book an appointment easily, they might not book at all. Adding a clear, user-friendly “Book Now” button on your website and social media makes the process seamless. The easier it is to schedule, the more likely clients are to follow through!

💡 Example: Add a "Book Now" button on your homepage and Facebook page that links to a quick, hassle-free scheduling system.

Show Off Real Results with Before-and-After Galleries

Nothing builds trust like seeing real transformations. High-quality before-and-after photos help potential clients visualize what your treatments can do. Just be sure to follow advertising guidelines and always get client consent before posting.

💡 Example: Create a dedicated Before & After page featuring client photos, giving visitors a clear idea of what to expect from your treatments.

A strong website isn’t just about looking good, it should work hard to convert visitors into clients. Keep it simple, professional, and packed with value!

7. Utilizing Client Reviews and Testimonials

Reviews can make or break a business, and for med spas, they’re one of the biggest trust builders. The more happy clients who share their experiences, the easier it is to attract new ones.

Here’s how to get more positive reviews and handle the occasional negative one like a pro.

Encouraging Clients to Leave Reviews

People love sharing great experiences—but sometimes, they need a little nudge. Automated follow-ups after appointments make it easy for happy clients to leave reviews. Featuring these testimonials on your website and social media builds trust and credibility.

💡 Example: Send a thank-you email after appointments with a direct link to your Google Business Profile, making it effortless for clients to leave a review.

Handling Negative Reviews the Right Way

Bad reviews happen, but how you respond makes all the difference. Addressing concerns quickly, professionally, and with empathy shows potential clients that you care about their experience. Always follow privacy guidelines and keep responses respectful.

💡 Example: If someone leaves a negative review, reply with: "We’re sorry to hear about your experience. Please contact us so we can make things right."

A strong review strategy helps turn satisfied clients into your best marketing tool. The key? Make it easy for them to share their stories!

8. Innovative In-Spa Promotions

Keeping clients engaged means giving them reasons to return—and nothing works better than exciting promotions. Whether it’s a themed event or a loyalty program, the right strategy can turn first-time visitors into lifelong customers.

Themed Open House Events

A well-planned event can introduce new treatments, showcase your expertise, and bring the community together. Offering live demonstrations and event-only discounts makes it easy for attendees to say yes to booking a service.

💡 Example: Host a "Glow & Refresh" open house featuring live demos of your latest skin rejuvenation treatment, plus exclusive discounts for attendees.

Loyalty Programs and Referral Incentives

Clients love rewards! A good loyalty program encourages repeat visits, while referral incentives turn your happy customers into your best promoters. Keep it simple and valuable.

💡 Example: Give clients a 15% discount for every friend they refer—both the referrer and the new client get rewarded, making it a win-win!

With the right promotions, your spa stays top of mind, and clients keep coming back for more!

Partner with EDNA Marketing to Grow Your Medical Spa

If you want expert support in marketing your med spa, we’ve got you covered. At EDNA Marketing, we specialize in helping med spas across the U.S. attract more clients, increase bookings, and build a trusted brand.

We’ve worked with med spas of all sizes, crafting data-driven digital marketing strategies that deliver real results.

We’ve helped med spas nationwide grow their businesses with proven digital marketing tactics, including social media, PPC, SEO, and website optimization.

Our team knows what works and how to get results. If you want more bookings, better brand awareness, and a steady flow of new clients, let’s work together.

Your med spa deserves expert marketing—let’s make it happen!

Frequently Asked Questions 

Wrapping It Up

Growing your med spa in 2025 comes down to smart medspa marketing and building real connections with your clients.

From social media and PPC ads to content marketing, email campaigns, and in-spa promotions, there are plenty of ways to boost your visibility and attract new clients.

The key is staying consistent, authentic, and focused on what your clients need.

If you’re looking for a marketing partner who knows the med spa industry inside and out, EDNA Marketing is here to help. Let’s work together to get your spa noticed and booked! Contact us today to get started.